What is WinWinLose?
WinWinLose is an independent publication focused on negotiation strategy, business relationships, and the psychology of deal-making. We write for professionals who negotiate regularly — sales leaders, procurement managers, executives, entrepreneurs, and anyone whose outcomes depend on reaching agreements with other people.
What We Cover
Our content spans the full landscape of professional negotiation: foundational frameworks like BATNA and principled negotiation, tactical approaches for specific situations, the psychology of competitive versus collaborative mindsets, and real-world case studies that show how these ideas work in practice.
We focus on depth over brevity. Most negotiation advice on the internet is a listicle. We aim to give you the reasoning behind the advice — so you can apply it in situations that don't match the example.
The Name
Win-win. Win-lose. Lose-lose. These are the three possible outcomes of any negotiation. Most people know the labels; fewer understand what actually produces each — and how to consistently move toward win-win even when the other party is pushing the other way.
Editorial Approach
We draw on established research — primarily from the Harvard Negotiation Project, behavioral economics, and game theory — but write for practitioners, not academics. Every concept is filtered through the question: what does this mean for someone sitting across a table from another person trying to reach an agreement?